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Marketing & Content

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Effective marketing is essential to understand your customers, attract new customers, and ensure you’re communicating effectively with them to build long-term and profitable relationships.

We’ve worked with companies of all sizes, from start-ups to businesses that have been trading for over 40 years, and with companies from a wide range of sectors, including skincare, engineering, manufacturing, software and tech, retail, and professional services.

Our flexible approach means you can benefit from one-off consultancy, assistance with a specific project, or on-going marketing support; a fantastic resource for small businesses that do not have the capacity for a full-time marketing function.

Marketing Strategy

First fact: your business has finite resources.

Second fact: marketing activities require resources.

We have over 12 years’ experience developing marketing strategies that enable you to concentrate your limited resources on the greatest opportunities to increase sales and grow sustainably.

Our Marketing Strategy consultation services include:

Marketing Plans

If your marketing strategy is the ‘why’ and the ‘who’ (your approach to achieving competitive advantage), your marketing plan is the ‘what’ and the ‘when’ (the activities you’ll undertake to get there).

There’s a huge number of marketing tactics you can deploy, but which ones are most cost effective? Which ones will reach and engage your target audience? Which ones work well together to give you the benefit of a compound effect?

Your marketing strategy sets your marketing plan up for success, allowing you to prioritise the activities you’ll undertake and helping reduce (if not remove) uncertainty that you’re doing the ‘wrong’ things.

Our Marketing Plan consultation services include:

Digital Marketing & Content Creation

Digital marketing and content creation are some of the most popular marketing tactics used today; from the design and development of your website to having a presence on social media, and from email marketing to creating blog posts, videos, and downloadables like ebooks; digital has blown up.

Just some of the Content Creation services we provide include:

We also provide traditional marketing support, such as the creation of ‘pitch decks’, trade show and event support, and PR support for the creation and distribution of press releases.

We provide tailored, bespoke, and cost-effective marketing support to suit your needs; so you can keep working hard at what you do best, while your marketing works hard for you.

Award Entries

Many businesses achieve great things, but they rarely shout about their success. 

Local, regional, and national award entries are an excellent way for your business to be recognised as a leader within your sector, and are a great tool to showcase the achievements of your business and your team.

Our award entry consultation services include:

We’ve written winning award applications for the Training Journal Awards, the Queen’s Awards for Enterprise for Innovation, Deloitte Best Managed Company, Business Growth Awards, and Made in Northern Ireland (Best Use of Digital/Engineering Technology), to name a few. 

We have also written numerous entries that have been successfully shortlisted, or received a commendation, both of which are worthy of being celebrated.